TYPICAL FIRST 90-DAY ROADMAP
The roadmap below shows how a typical initial engagement may be organised. The final scope depends on the business, competition, number of locations, website condition, available data and agreed responsibilities.
Objective: Find where the business is losing discovery, trust or enquiries.
Owner receives: A visibility baseline, key gaps and a clear explanation of what should be fixed first.
Objective: Make the business easier for customers and search systems to understand and evaluate.
Owner receives: A clearer local presence with stronger service relevance, trust and contact journeys.
Objective: Identify early movement and decide where the next investment has the highest potential.
Owner receives: A transparent review of completed work, early signals, unresolved constraints and next priorities.
REPORTING
Qualified calls, quote requests, bookings, WhatsApp conversations and sales opportunities where tracking is available.
Contact clicks, form completion, booking-page performance and service-page engagement.
Impressions, local discovery terms, profile actions, indexed pages and branded or non-branded searches.
Genuine reviews, profile consistency, useful mentions, project proof and expert content.
REALISTIC EXPECTATIONS
Search visibility, traffic and enquiries can move at different speeds. Competition, distance, website condition, reputation, demand and search-system changes remain outside any consultant’s full control.
The first 90 days should create clarity: what was found, what was changed, what began to move and what deserves the next investment.
The free review is the first step. A paid 90-day scope is discussed only after the business, market and visible priorities are understood.
