01 Local Search Visibility
Improve how clearly your business matches relevant local demand.
- Google Business Profile audit and optimisation guidance
- Local search-intent and keyword research
- Competitor visibility and positioning review
- Service and location-page planning
- Business information and citation consistency
- On-page Local SEO and internal-linking recommendations
Intended outcome: A clearer local presence aligned with the services and locations that matter to the business.
02 Website Experience & Conversion
Help search visitors understand the offer and take the next step without unnecessary friction.
- Homepage and service-page clarity review
- Mobile contact and booking journey
- Calls-to-action, forms and enquiry flow
- Trust signals, proof and review placement
- Content readability and navigation
- Website conversion recommendations
Intended outcome: A website that makes the business easier to evaluate and easier to contact.
03 AI Search Readiness
Strengthen the information search engines and AI-assisted systems use to understand the business.
- Entity and business-identity clarity
- Answer-focused service content
- Structured information and schema recommendations
- Author, expertise and source signals
- Crawlable service and location relationships
- AEO and GEO principles built on solid SEO foundations
Intended outcome: A clearer, more sourceable digital identity without claims of guaranteed AI inclusion.
04 Measurement & Prioritisation
Focus reporting on business actions, not only keyword movement.
- Search visibility baseline
- Google Business Profile activity
- Phone, WhatsApp and form actions
- Priority-page performance
- Completed work and unresolved constraints
- Next-period recommendations
Intended outcome: A report that explains what changed, why it matters and what should happen next.